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 Backed by Accel, GlowRoad helps Indian women build home businesses
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JacobOlivia User is offline
post Sep 25 2017, 10:26
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Indian e-commerce company GlowRoad is built on a simple premise. By connecting manufacturers with resellers and using drop shipping, it keeps everyones overhead costs low. The Bangalore-based startup, however, doesnt just aspire to be an online reseller network. Founded by a former physician, GlowRoads goal is to give housewives and stay-at-home mothers a low-risk way to start their own retail businesses from home.

GlowRoad, which secured $2 million in Series A funding from Accel Partners earlier this month, currently claims 100,000 registered users, 36,000 of whom are active resellers. Most selling takes place in WhatsApp groups or in-person and GlowRoad claims that its resellers complete about a total of 1,000 transactions every day.

While some resellers do keep physical inventory in their homes, most products are shipped directly from manufacturers to buyers. The companys business model is designed to benefit resellers by letting them build an online store without managing stock and suppliers who have a ready-made distribution network.



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